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You know this is coming with Uber: you book an Uber to a fancy restaurant and get Macdonald’s ads in the app, and then the driver’s app picks a route that drive
by gumby 3y ago
You know this is coming with Uber: you book an Uber to a fancy restaurant and get Macdonald’s ads in the app, and then the driver’s app picks a route that drives past Macdonald’s and tells them to offer you a $5 off coupon on any order in the next 10 minutes.
- portmanteur 3y agoWho chooses to stop at McDonald's instead of a fancy restaurant, just to save $5?
- cratermoon 3y agoI suspect a more sophisticated chatbot will upsell the restaurant's offerings. "Would you like a bottle of champagne chilled and waiting for you? The Mushroom Bruschetta with Brie, Sage and Truffle Oil appetizer is the special of the day" that sort of thing.
- Tao3300 3y agoThen you get there and find out it hallucinated and ordered you the cheesesteak eggrolls. But this is okay because you love cheesesteak eggrolls and come on... truffle oil? Really?
- NegativeK 3y agoI assume that contrast is to point out how completely off the mark ads often are.
- jrflowers 3y agoSometimes you just want nuggets
- jwie 3y agoIt’s a segmentation issue. The ad buy was for “people going to restaurants” but it might have been “people going to {type} restaurants.” Thought it’s probably not that simple. A naive ad buy might not care to target, or targeting is too expensive and you’re ok wasting some impressions because it might be all-in cheaper, or {brand} has the media budget to pay to be in front of your eyeballs all the time.
- nomat 3y agoYes it is a bit backwards. The McDonalds stop afterwards makes more sense.
- vuln 3y agoThat’s the rub right? If they are taking an Uber to of the fancy restaurant and passing a McDonald’s chances are highly likely they will take a very similar route on the way home. They will still want to stop at McDonald’s for a $4 Large fry or an ice cream cone but no coupon this time. The line is now longer which increases the ride time and the drivers perceived profit.
- mudlus 3y agoDoesn't matter, we're all talking about McDonalds now.
- Matumio 3y agoHardly anyone. The same few who also click on web ads. If the ad is cheap to place, and if you don't pay for annoying people...
- pkaye 3y agoIf McDonalds still has the dollar menu, I'll spend the $5 off coupon on that!
- JuanPosadas 3y agoIn my area they got rid of the the dollar menu this year.
- pjmlp 3y agoSo basically the same experience one gets in some countries, where the taxi driver or tourist guide, bring people into some friends shop, and one only gets out after buying half of the store, unless they are good at standing by their opinion no matter what.
- 6510 3y agoHow to make easy money with your brain chip.