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This has been the case for years. You weren’t allowed to bid on any search terms related to Shopify on Google Ads. Lots of Partners did though.
by shopify_throw 3y ago
This has been the case for years. You weren’t allowed to bid on any search terms related to Shopify on Google Ads. Lots of Partners did though.
- appplication 3y agoPretty scummy practice. Not only does it drive out competition/innovation, it effectively reduces the cost of Shopify’s ad buy.
- brianwawok 3y agoYah it increases my ad cost and decreases their ad cost. Partners eh?
- brianwawok 3y agoYou did not read my post. I did not bid on Shopify. I bid on "e-commerce sales" Shopify is insisting, and in the new terms mandating, I add a "Negative search term" of Shopify to my bid for "e-commerce sales" Go look up negative search terms if you aren't familiar.
- ed 3y agoYou didn’t specify but I assume you are only required to add [shopify] (exact match) as a negative KW, which is very different from shopify (broad match).
- brianwawok 3y agoIt doesn’t say.