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Musk is pretty much the whole reason. People have a much easier time remembering sleazy business practices when there's a celebrity CEO whose personality matche
by dkarl 3y ago
Musk is pretty much the whole reason. People have a much easier time remembering sleazy business practices when there's a celebrity CEO whose personality matches the crime.
If you think about the CEOs of major corporations, the only ones who are personally memorable for the public are founders. How many exceptions can you think of, memorable personalities that were hired as CEOs or rose to become CEO of established companies? Lee Iacocca is one, barely. Carly Fiorina manages to be forgettable even though she ran for president. I'm sure there are more exceptions, but not enough to invalidate the rule.
So why can flamboyant or quirky people like Musk or Zuckerberg not get hired as CEOs of huge corporations? At least part of the reason is that being bland and forgettable is part of the job requirements. It makes it that much harder for the public to remember the sleazy things they learn about a company. A crime committed by a faceless company is like a natural disaster. A crime committed by Tesla is easier to see as human evil, because we can see how Musk revels in his unaccountability. There's a story: evil person did evil thing. And an obvious corollary: evil person must be prevented from doing more evil! If Tesla had replaced Musk with a faceless professional CEO, there would be no story, just "bad thing happened for inscrutable reasons."
- throwaw1yyy 3y ago[flagged]
- deleted 3y ago[deleted]