Families, and reducing friction on gaming purchases. The sooner you can download a game (especially with new business models like game pass), the sooner you kno

Families, and reducing friction on gaming purchases. The sooner you can download a game (especially with new business models like game pass), the sooner you know whether you like it and the sooner you get positive feedback from your purchase decision. The faster that loop is the more people will impulse buy, and the faster consumers can get the games they want to play.