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It's shocking how fast Pix got inside of Brazillian culture, everyone have it. It's easy to set (you need a bank account), it's easy to use (believe me, even th
by kattagarian 3y ago
It's shocking how fast Pix got inside of Brazillian culture, everyone have it. It's easy to set (you need a bank account), it's easy to use (believe me, even the banks who are known for having terrible UX did a good job with the interface) e just takes a second complete a transaction! With no charges!
- cerol 3y agoIt's a great service but honestly I think they just got lucky with how they named it. It's short, easy to pronounce and very memorable. Were it to be called anything else, I'm not sure it would've caught on.
- rpgbr 3y agoThis isn’t luck, it’s good branding work. Let’s celebrate good work in areas other than tech :)
- vitorgrs 3y agoThat's because Central Bank have a design guideline for Pix, and mandates where and how they should be on the app!