It won't work. It's nothing about what it actually does. If your business model: 1. Targets general people, rather than a very specific niche group 2. Require

It won't work. It's nothing about what it actually does. If your business model: 1. Targets general people, rather than a very specific niche group 2. Requires users to carefully read a paragraph of text to understand the benefits It just won't work. There is a reason that insurance salemans exist.