I enjoyed this essay very much, but I think that presenting Apple as a hardware company ("the company that creates the next wave of hardware...", "If a new comp

I enjoyed this essay very much, but I think that presenting Apple as a hardware company ("the company that creates the next wave of hardware...", "If a new company led boldly into the future of hardware...") won't help to find the next Steve Jobs. Apple products success is based on the perfect combination of well-designed hardware and software. I think the next Steve Jobs will need the same holistic approach to product design.