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I watched a 28 minute long ad last weekend on my phone. Is there some place that shows stats on how many ads of various lengths are delivered and not skipped /
by stevenicr 3y ago
I watched a 28 minute long ad last weekend on my phone. Is there some place that shows stats on how many ads of various lengths are delivered and not skipped / how much was watched per length?
- Minor49er 3y agoWhy would you sit through a minute of unnecessary ads, let alone 28?
- stevenicr 3y agoseveral reasons for this one.. ad was on small screen (my phone) - and I was gaming on the big screen - so it was not interrupting me in any way. Also the "I'm a digital marketer, starting to learn ads for youtube, and curious how this is actually working, so watch it and learn what can be learned from.. youtube platform, how it's visual / audio / etc is working.." had me willing to suffer more than 60 seconds.. And.. strangely it was on a topic that I studied ~18 years ago - with someone making claims I was ready to pounce on, but then became surprised that this speaker / presenter had taken over this program from the original creators - and I was super curious if any new insights would be published.. In the end I learned a little about the current state of the old program / group.. but more learned about the marketing buzz words used, the crescendos of the claims / benefits / social proofs.. of a 30 minute infomercial, and how the captioning / graphics could be presented on a vertical / tiny screen and be effective.. and of course I had to know the actual pitch and price at the end for the 'new online program thing' that has been adapted with the original stuff.. I still wonder how or IF youtube knew that I would or could be interested in the X program method or if it was just targeted towards whatever demographics the system thinks about my mini-device. Also thought whoa - what kind of crap is this YT - a 30 min ad?! How, what? Why! Is this real?! (I had seen a 2 hour ad on YT on the PS3 some years ago, that was trippy) So yeah I wonder if there are stats showing how many ads longer than 30 sec are attempted via YT and how many are watched.
- sircastor 3y agoTo be clear, was this a normal YouTube video that was advertising something, or an actual YouTube official “You can skip this in 4…” ad? It sounds like the former
- stevenicr 3y agono it was actual 30 minute ad - it had the tap here to skip after so many seconds and everything. Now I'm going to check if I have a screenshot from that day - and wonder how to share here, is imgur still a thing or is that the one that was talking of shutdown.. checking.