You need to try some things to see their potential. These people understand it causes waste. This is one of the major theses of Zero to One. It's really hard to

You need to try some things to see their potential. These people understand it causes waste. This is one of the major theses of Zero to One. It's really hard to know what works in advance. Power distribution of success cases pays for the losers. They know there will be losers, but they don't care.