I don't think it's hard for consumers to understand that the 3rd gen iPad is $400 and the 4th gen iPad is $500. Plus, if you just think about it from a feature

I don't think it's hard for consumers to understand that the 3rd gen iPad is $400 and the 4th gen iPad is $500. Plus, if you just think about it from a feature checklist perspective, there will be a few clearly differentiating features that will also guide consumers on their purchase.