That average includes some a large number of schools that many high-achievers wouldn't consider as they won't meet many other high achievers there, nor will the

That average includes some a large number of schools that many high-achievers wouldn't consider as they won't meet many other high achievers there, nor will they meet many high achieving faculty. If an American is unable to get merit scholarships at top schools, they're likely looking at $100-200k in tuition and expenses for a BS.