Water is basically free. The cost is basically the cost to transport, stock, and process your sale. You can get water for $1 at a gas station, which means they

Water is basically free. The cost is basically the cost to transport, stock, and process your sale. You can get water for $1 at a gas station, which means they are charging you basically zero markup for the fact that it is a life saving high value product. I have tons of friends that tell me to price my saas through the roof because "look at the value!!!" ignoring that there are alternatives to it that are basically free, like a piece of paper.