People pay for scarcity, not utility. In economics, this is expressed as the water-diamond paradox. Software makers simply need to find ways to make some piece

People pay for scarcity, not utility. In economics, this is expressed as the water-diamond paradox. Software makers simply need to find ways to make some piece of what they sell scarce (managed workloads). Everything else depends on the conspicuous consumption of idealists; ie it doesn't scale.