hey Matt and Mayank. Congrats on taking a leap into this. Back in 2009 I was a founder at a company Crowd Science where we were using survey results along with

hey Matt and Mayank. Congrats on taking a leap into this. Back in 2009 I was a founder at a company Crowd Science where we were using survey results along with behavioral data to build models that would be used to classify individuals for advertising targeting. We ended up selling it to an advertising platform. It did work quite well. Would be happy to chat about our experience. There are also a few doing what they call synthetic panels but I believe they are quite naive at this point so there is definitely an opportunity here. I think validation of your output will be very important but there are some interesting ways to approach this. Super cool stuff.