Very nicely said. They fall somewhere between MR=MC and MR=MD because of the type of product the are. I am surprised it is as low as 35%. But I will accept t

Very nicely said. They fall somewhere between MR=MC and MR=MD because of the type of product the are. I am surprised it is as low as 35%. But I will accept that. A company as big as Apple should know where its 'sweet spot' is for pricing. Too high and people walk, too low and you are leaving money on the table. It took me awhile to wrap my head around the concept. But the math does check out. Most intro econ classes teach it with 'the pizza parlor' and simple demand/supply curves. What the slope of those curves are depends on your competition and your market status (aka reputation). Apple has squarely tried to make themselves look like a premium product. All the way from its advertising to the box the thing comes in to the store you buy it in. That puts them more on the monopoly side as monopolies will do that to increase MR=MD. The are not totally a monopoly. They may be that in some peoples influence. But mine for example my parents literally would not be able to tell the difference between a generic sub 50 dollar phone and a 1500 one. They do not use any of the extra features and it would be meaningless to them. For some people it is about the status of that logo on the back. For others it is the tech stack and integration. For others it is just something to text and phone with.