There's an elephant in the room. That is the question "Is internet content so good that people will consume it even if they're forced to see adverts?" Google th

There's an elephant in the room. That is the question "Is internet content so good that people will consume it even if they're forced to see adverts?" Google thinks it is. I don't. The impact of this tech will only shrink audiences when their ad blockers stop working. It won't persuade people to carry on watching or reading with adverts switched back on.