IMO it comes down to the cost of burning the bridge. The free to $10/mo user likely won't even notice if they get banned from the service. But the company spend

IMO it comes down to the cost of burning the bridge. The free to $10/mo user likely won't even notice if they get banned from the service. But the company spending $5000/mo on the service will likely have the worst week of their lives if they get banned...