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Musk explains why he's rebranding Twitter to X

damiankennedy 3y ago
If he is making a financial management app he should call it "Fritter".
- McSwag 3y ago
  Nah, I like Xter better.
mrkeen 3y ago
He started with the "How hard can a simple website like twitter be?" mistake when he fired everyone. Now he's chasing it with some nice scope creep. Making an "everything" app could take time away from shitposting/Tesla/spaceX/10 kids.
- 3cats-in-a-coat 3y ago
  For reasons you already stated, he'll likely not ship anything serious, except more logo changes and various poorly cooked reasons to ask for more money. As a brand, "X" is an absolute disaster. People & media will always call it "X, formerly Twitter" so it's clear what it refers to. When you search for "X" in Google it shows bunch of things about X-Rays, an A24 slasher movie, the letter of the alphabet, and nothing about Twitter's X. While it may get better in time, it won't be by much.
  - anonymousab 3y ago
    > People & media will always call it "X, formerly Twitter" It could end up normalizing to something like "X app" which itself could eventually be pronounced as "zap".
    - 3cats-in-a-coat 3y ago
      Possible, if it actually succeeds in ending up everywhere and ubiquitous. If not, as things are going, media would rather go for more SEO friendly combos like "X formerly Twitter", "Elon Musk's X app", or when things visibly go further downhill "the troubled X app", "the beleaguered X app"... When you become "beleaguered" in media, it's truly over.
3cats-in-a-coat 3y ago
"It’s not just a name change" He's selling vaporware again. So far, "X" is just a name change, and a very incomplete one, at that. And it's a terrible name unsearchable in Google, and protected by thousands of existing trademark registrations of brands consisting of X or containing X. The fact no one stopped him in doing this means Twitter won't get better. The only path is down.
- meepmorp 3y ago
  It's not "just a name change." There's also a logo.
  - 3cats-in-a-coat 3y ago
    This changes everything.
    - guax 3y ago
      Not everything. Just the name and logo.
- damiankennedy 3y ago
  Yeah. A rebrand should accompany new features. This is doing the easy part first in the laziest way possible.

If he is making a financial management app he should call it "Fritter".

McSwag 3y ago
Nah, I like Xter better.

He started with the "How hard can a simple website like twitter be?" mistake when he fired everyone. Now he's chasing it with some nice scope creep. Making an "everything" app could take time away from shitposting/Tesla/spaceX/10 kids.

3cats-in-a-coat 3y ago
For reasons you already stated, he'll likely not ship anything serious, except more logo changes and various poorly cooked reasons to ask for more money. As a brand, "X" is an absolute disaster. People & media will always call it "X, formerly Twitter" so it's clear what it refers to. When you search for "X" in Google it shows bunch of things about X-Rays, an A24 slasher movie, the letter of the alphabet, and nothing about Twitter's X. While it may get better in time, it won't be by much.
- anonymousab 3y ago
  > People & media will always call it "X, formerly Twitter" It could end up normalizing to something like "X app" which itself could eventually be pronounced as "zap".
  - 3cats-in-a-coat 3y ago
    Possible, if it actually succeeds in ending up everywhere and ubiquitous. If not, as things are going, media would rather go for more SEO friendly combos like "X formerly Twitter", "Elon Musk's X app", or when things visibly go further downhill "the troubled X app", "the beleaguered X app"... When you become "beleaguered" in media, it's truly over.

3cats-in-a-coat 3y ago

"It’s not just a name change" He's selling vaporware again. So far, "X" is just a name change, and a very incomplete one, at that. And it's a terrible name unsearchable in Google, and protected by thousands of existing trademark registrations of brands consisting of X or containing X. The fact no one stopped him in doing this means Twitter won't get better. The only path is down.

meepmorp 3y ago
It's not "just a name change." There's also a logo.
- 3cats-in-a-coat 3y ago
  This changes everything.
  - guax 3y ago
    Not everything. Just the name and logo.
damiankennedy 3y ago
Yeah. A rebrand should accompany new features. This is doing the easy part first in the laziest way possible.