The only companies I am aware of that moved back to self hosted outgrew the Shopify platform. By that I mean, they had a large enough business with enough uniqu

The only companies I am aware of that moved back to self hosted outgrew the Shopify platform. By that I mean, they had a large enough business with enough unique needs to justify the cost of hiring and running teams that could build the applications and support the infrastructure required to operate an e-commerce business at great scale. Generally this happens after the 7 figure mark. Source: built a number of Shopping cart apps across multiple platforms that had 6 figure total install counts.