The founders at a tool-making startup I worked for came back from a sales meeting one day looking very sad. I asked them why the long faces. They said they pi

The founders at a tool-making startup I worked for came back from a sales meeting one day looking very sad. I asked them why the long faces. They said they pitched the tool as something which would save their engineers a lot of pain. "Eh?" said the prospect. "What? Who cares how much pain the engineers are in? Its their job to endure pain." Clearly, the founders hadn't fully perfected their sales pitch....