It’s growing because they are slaughtering golden geese at an alarming rate propping up growth - Youtube ads assault - Endless scrolling on SERP to show more

It’s growing because they are slaughtering golden geese at an alarming rate propping up growth - Youtube ads assault - Endless scrolling on SERP to show more ads as you need to scroll through degrading results. - etc every surface has increased ad load, every service increased prices. So of course that props up growth. Ads is in full value extraction mode now, the question is, how sustainable it is, but that’s a question for another quarter See Facebook the same. You can’t share actual links outside the app anymore which drives engagement as every user clicking on a link now goes back right to being a monthly active