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Ditto. But I do wonder how much ad time is just people using it to listen to music in the background and not really listening to ads (maybe this is priced in an
by atlasunshrugged 3y ago
Ditto. But I do wonder how much ad time is just people using it to listen to music in the background and not really listening to ads (maybe this is priced in anyways and it doesn't matter, but traveling around eastern europe a lot I was surprised how many people used Youtube this way)
- InitialLastName 3y agoThe advertising people know that they can slip information and impressions into your brain whether you think you're listening/reading/clicking or not. All they really need to do is tick a few % of the marginal decision-makers who need to (for example) buy a car to say "I should consider a Ford" and they've covered the ad budget.
- summerlight 3y agoThis is why "impression" metrics are not very useful. Perhaps 99% of impressions are just wasted so advertisers prefer to pay for clicks, or even conversions.