I'm personally a fan of personalized search, oftentimes it feels like Google is reading my mind. Which also is what I assume they're aspiring to. However there

I'm personally a fan of personalized search, oftentimes it feels like Google is reading my mind. Which also is what I assume they're aspiring to. However there are times when I need more generalized results and an incognito search seems to do just that, but I'm not surprised if there is some kind of filtering going on even then though.