I'd agree that "family" implies you're going to put the relationship itself over most rational reasons, and businesses can't do that. If you want to say they're

I'd agree that "family" implies you're going to put the relationship itself over most rational reasons, and businesses can't do that. If you want to say they're family then the business should also plan for a pension that all employees get or something similar - otherwise it's just a tactic to manipulate people Of course you treat family members well when they "deliver" for you, the real part is when they can't deliver and you still support them.