The filing fees can add up quickly. Intent-to-use applications are touted as quick ways to get your trademarks on file (which they are) but they end up costing

The filing fees can add up quickly. Intent-to-use applications are touted as quick ways to get your trademarks on file (which they are) but they end up costing more because you have to do multiple filings. Based on a survey we did, companies have - on average - four unregistered trademarks. Registered trademarks can also help against cybersquatted domain names.