No to the first and kind of for the second. Apple doesn’t stoop to the levels of actual ad tech companies as far as tracking and linking data sets. They do sell

No to the first and kind of for the second. Apple doesn’t stoop to the levels of actual ad tech companies as far as tracking and linking data sets. They do sell ads but they are really limited. The only place I think they use customer info for ads is in their News app. App Store ads are search and possibly location based IIRC. In any case, the info used for the ads is fairly generic and they do not have access to the level of info that the actual ad tech companies use. Apple does not know which articles you read, your location, your web browsing, search terms, etc. while using the News app.