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Isn't Apple also an ad tech company? Do they not maintain lists of their users and sell ads based on that information?
by smoldesu 3y ago
Isn't Apple also an ad tech company? Do they not maintain lists of their users and sell ads based on that information?
- kalleboo 3y agoThe distinction I believe is between selling ads on your own properties based on what people do on those same properties, and selling ads on other properties and/or basing it on tracked behavior on other properties. I'd they distinction matters or not is up to everyone to device.
- musictubes 3y agoNo to the first and kind of for the second. Apple doesn’t stoop to the levels of actual ad tech companies as far as tracking and linking data sets. They do sell ads but they are really limited. The only place I think they use customer info for ads is in their News app. App Store ads are search and possibly location based IIRC. In any case, the info used for the ads is fairly generic and they do not have access to the level of info that the actual ad tech companies use. Apple does not know which articles you read, your location, your web browsing, search terms, etc. while using the News app.