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> Won't people just start using randomized names? No, the UTM parameters have been standard for almost twenty years and everything is built to follow them. The
by earthboundkid 3y ago
> Won't people just start using randomized names?
No, the UTM parameters have been standard for almost twenty years and everything is built to follow them. The whole point of UTM parameters is to follow a user from site A to site B (on site A you can just track what links people click), so randomizing it won't work. It needs to be coordinated.
- deleted 3y ago[deleted]
- kalleboo 3y agoThe target site has access to all the query parameters. If they wanted to they could send all of them to Google/whoever who then looks up if any of those parameters are in their database
- earthboundkid 3y agoThat's an API someone has to write, and Google just burned down Analytics for no particular reason. It won't happen. The UTM parameters were a Schelling point. They won't be replaced because once you try to coordinate something else, Apple will block that too, so no one is going to bother trying. Google will be happy to just keep the data to themselves instead of sharing with others.