Quick recap of a rebranding mess: - X axes a renowned, recognizable tech brand - X was done hastily, without proper planning - X won't be a dictionary word,

Quick recap of a rebranding mess: - X axes a renowned, recognizable tech brand - X was done hastily, without proper planning - X won't be a dictionary word, hardly a verb, not anything cultural - X means nothing really, like a branding "*", the algebra/programming x, even more generic than "meta" or "alphabet" - X is another gazillion brands, logos and trademarks - X is impossible to search - X is so X-Rated - X certifies that Elon is nuts and has no idea what to do with this acquisition - Users are vowing to resist, refraining from using X whenever possible But it DOES make sense in Elon's World: - Twitter as we know it is gone anyway, so we might as well call it... X - X is his SpaceX thing, his pre-PayPal made-me-rich thing, his fetish letter, his Rosebud - X is like sex, like Tesla models S,3,X,Y - a cool "bro" brand, fits Elon Musk maturity level very well because sex sells (at least for cars and rockets it does) - No need to search for X. Search is dead. X is the new search, especially once it becomes a (sentient?) AI [1] https://x.ai https://x.ai - X creates user resistance, friction and backlash, which means it's polarizing and Elon only thrives in polarized ecosystems - Polarization arouses the media so much it will have free press for a while - It sounds like something out of a Marvel movie. Like a villain's world-threatening crime syndicate. - "It's just X, just fucking X, it's really badass dude" My take on this: - Twitter had to rebrand anyway if it were to evolve into a disrupting Musk company - it made no sense to just be the old, stagnated Twitter minus headcount, moderation and ad revenue. Another logo or word by itself would not cut it or be up to the task. It had to be something in-your-face like... X. - X stock will probably soar when it hits Wall Street (again). The marketing actually feels solid or at least more in line with his other companies, and definitely stronger than Alphabet and Meta's wishy-washy rebranding. Now X Corp needs to deliver new moneys, beyond the dwindling ad revenue to prove itself as a Google and Meta's worse nightmare.