It actually succeeded well in marketing tests (or so I've heard). In small doses, people preferred it's more Pepsi-like taste over Coca-Cola. It's just over the

It actually succeeded well in marketing tests (or so I've heard). In small doses, people preferred it's more Pepsi-like taste over Coca-Cola. It's just over the course of a full soda that the opposite is true. I think the reasoning was some survey that indicated Pepsi was better liked or something like that which spooked them and led to this scenario. Note: I've never had New Coke (was before my time). I'd love for them to bring it back in a limited form just to try it.