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Dumb question: wouldn’t this actually reduce ad revenue as you would be eliminating ad fraud for which providing platforms collect money?
by orbz 3y ago
Dumb question: wouldn’t this actually reduce ad revenue as you would be eliminating ad fraud for which providing platforms collect money?
- wcerfgba 3y agoIt would reduce the number of fraudulent clicks and non-human views, but then if you can verify the eyeballs and cursor on the other side are human, presumably that would increase the cost per impression and per click, so it may increase revenue.