Erm, if ever, here is a real candidate for the correlation != causation lesson. I think it would be doing a massive disservice to Google to say that the only r

Erm, if ever, here is a real candidate for the correlation != causation lesson. I think it would be doing a massive disservice to Google to say that the only reason people use their service is because of personalized search results. Google do have good search results (in my subjective opinion, at least) - but that is not why I used them (I now use DDG). Google had the cleanest and simplest UI, non-intrusive adverts, and generally didn't "get in the way". I'm now using DDG because Google has lost these qualities - I reached a point where I found myself fighting with Google's UI "improvements" more and more. Now I'm thankfully back to the point where search is just search again, and I don't mind some adverts on the side - there's no such thing as a free service.