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Radio and TV have ratings and viewership estimations, billboards and video panels presumably have a knowable amount of vehicle/foot traffic. These things are in
by hamandcheese 3y ago
Radio and TV have ratings and viewership estimations, billboards and video panels presumably have a knowable amount of vehicle/foot traffic. These things are independently verifiable to anyone so inclined.
When buying internet ad space, though, the information asymmetry is vastly different.
- deely3 3y agoAs far as I understand nothing prevent us from introducing independent verification for online ads?
- hamandcheese 3y agoHow? Sure, you can go look for yourself, but that will never tell you if the other million users are seeing the same ad.