> Give people freedom and let the users decide what they find worthwhile. Well, as I already said what people find worthwhile is the shorter tweets, it's what

> Give people freedom and let the users decide what they find worthwhile. Well, as I already said what people find worthwhile is the shorter tweets, it's what generates more engagement. I do agree that one gets more value and depth from longer tweets, but Twitter isn't really a place for value and depth, but for shortness and content density. And also, while threads are not really the best UX, they have a very interesting advantage for Twitter: they allow users to engage and amplify the part they find the most interesting, and that drives more engagement than waiting for people to find the interesting part in a five paragraph-long tweet. > Whether it's a mistake comes down to how much revenue Twitter makes in blue checkmark fees vs. how much revenue they lost from advertisers bailing. I'd need to see some hard numbers on that before being able to call it a mistake. Well, we don't have the exact numbers but Elon Musk already said that ad revenue fell 50% and cash flow is negative. IIRC, Twitter was cash flow positive when he bought them if you didn't take into account some one-time expenses.