I think we're rapidly approaching a point where any content that come with ads is suspect. The fact that only Wikipedia has managed to largely escape deteriorat

I think we're rapidly approaching a point where any content that come with ads is suspect. The fact that only Wikipedia has managed to largely escape deterioration (or as some call it, "enshitification") is testament to this. A search engine that can selectively search non-sponsored content or soft-paywalled content would be potentially quite popular. However, monetising such a service without ads will be a challenge.