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Read Twitter CEO Linda Yaccarino's message to staff about the 'X' rebrand

6 points by neom 3y ago

dotcoma 3y ago
Is this really the best she could come up with, in the era of ChatGPT ?
- 3cats-in-a-coat 3y ago
  I'd say she's performing within expectations for a corporate minion. Cringe is to be expected, and clearly present in abundant quantities. Everyone is excited for an exciting future of excitement (forget the past, ignore the present). Trying to retroactively spin Elon's nonsense in positive light is quite difficult. As is pretending to be a CEO, when you were just told on a Sunday night that, surprise, we're rebranding. With a logo some user posted like 10 minutes ago in Elon's replies.
  - dotcoma 3y ago
    Agree. I hope she is at least very generously compensated.
    - 3cats-in-a-coat 3y ago
      Given Twitter is headed for bankruptcy, that's in question.
gymbeaux 3y ago
Corporate propaganda
raverbashing 3y ago
My commentary > What a momentous weekend. Nah it was pretty normal > As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. Agreed. This isn't one of those, though. > That’s what we’re experiencing together, in real time. Real time embarrassment and ridicule > With X we will go even further to transform the global town square — and impress the world all over again. No it won't > Our company uniquely has the drive to make this possible. No, you fired most of them > Many companies say they want to move fast — but we enjoy moving at the speed of light, and when we do, that’s X. At our core, we have an inventor mindset -- constantly learning, testing out new approaches, changing to get it right and ultimately succeeding. Lol is this satire? > With X, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants. "Limitless interactivity" capped at seeing 600 xeets or something > The best news is we’re well underway. Underway to underwater obviously
senttoschool 3y ago
Honestly, this letter is an embarrassment. Anyone who has ever worked in corporate knows this letter is BS and that behind the scenes, the CEO probably was caught by surprise at the rebranding. Also, I doubt the employees would be so easily fooled by the messages in the letter. For example, moving at the speed of light. Come on. That's just corporate speak that is repeated in every single company. Why repeat something that you know your employees don't find genuine? Maybe she comes from a media background where workers are somewhat motivated by stuff like this? But from my experience, tech workers won't. They prefer no corporate speak and more honesty.
mandeepj 3y ago
> and impress the world all over again Nope! The world just cringed a bit more.....only at you - X!

6 points by neom 3y ago

dotcoma 3y ago

Is this really the best she could come up with, in the era of ChatGPT ?

3cats-in-a-coat 3y ago
I'd say she's performing within expectations for a corporate minion. Cringe is to be expected, and clearly present in abundant quantities. Everyone is excited for an exciting future of excitement (forget the past, ignore the present). Trying to retroactively spin Elon's nonsense in positive light is quite difficult. As is pretending to be a CEO, when you were just told on a Sunday night that, surprise, we're rebranding. With a logo some user posted like 10 minutes ago in Elon's replies.
- dotcoma 3y ago
  Agree. I hope she is at least very generously compensated.
  - 3cats-in-a-coat 3y ago
    Given Twitter is headed for bankruptcy, that's in question.

gymbeaux 3y ago

Corporate propaganda

raverbashing 3y ago

My commentary > What a momentous weekend. Nah it was pretty normal > As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. Agreed. This isn't one of those, though. > That’s what we’re experiencing together, in real time. Real time embarrassment and ridicule > With X we will go even further to transform the global town square — and impress the world all over again. No it won't > Our company uniquely has the drive to make this possible. No, you fired most of them > Many companies say they want to move fast — but we enjoy moving at the speed of light, and when we do, that’s X. At our core, we have an inventor mindset -- constantly learning, testing out new approaches, changing to get it right and ultimately succeeding. Lol is this satire? > With X, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants. "Limitless interactivity" capped at seeing 600 xeets or something > The best news is we’re well underway. Underway to underwater obviously

senttoschool 3y ago

Honestly, this letter is an embarrassment. Anyone who has ever worked in corporate knows this letter is BS and that behind the scenes, the CEO probably was caught by surprise at the rebranding. Also, I doubt the employees would be so easily fooled by the messages in the letter. For example, moving at the speed of light. Come on. That's just corporate speak that is repeated in every single company. Why repeat something that you know your employees don't find genuine? Maybe she comes from a media background where workers are somewhat motivated by stuff like this? But from my experience, tech workers won't. They prefer no corporate speak and more honesty.

mandeepj 3y ago

> and impress the world all over again Nope! The world just cringed a bit more.....only at you - X!