3 ms·
You can only trademark the use of that letter in a specific context - you can't blanket stop people from using an 'X' or even calling themselves 'X' - so long a
by arcticbull 3y ago
You can only trademark the use of that letter in a specific context - you can't blanket stop people from using an 'X' or even calling themselves 'X' - so long as there's no brand confusion. As mentioned in a different post there's Delta Airlines, Delta Faucets, Delta Fans and Delta Power Supplies. The Microsoft/Meta trademark happens to be literally the use of 'X' as a brand in the social network domain, lol.
Between that and the requirement that they be defended, honestly, I think trademarks are one of the forms of IP that I like the most.
- chrisco255 3y agoEven in that context there's limited enforcement available for something so generic.
- michaelt 3y agoYou might very well think that, but I've read articles saying [1] that Apple has engaged in legal battles with Fruit Union Suisse and a cycle path. It has even set its sights on logos that involve other fruits, like oranges and pears [2]. While you and I might think it's obviously legal to start Apple Airlines or Apple Faucets or Apple Fans, apparently this is not obvious to Apple's trademark lawyers. I'm not sure intellectual property law operates according to any rational rules that can be understood by us mere mortals. [1] https://www.wired.co.uk/article/apple-vs-apples-trademark-battle https://www.wired.co.uk/article/apple-vs-apples-trademark-ba... [2] https://archive.is/MKQpW https://archive.is/MKQpW
- edgyquant 3y agoHave they won any of these frivolous suits? Don’t think so, they’re lawyers are trying to push as far as they go but they aren’t ignorant of the law.