Sorry forgot that aspect of the master plan: increase “engagement”, raise server costs, and cut revenue in half at the exact same time to prove once and for all

Sorry forgot that aspect of the master plan: increase “engagement”, raise server costs, and cut revenue in half at the exact same time to prove once and for all that traffic as a universal measure of site value is an entirely corrupt idea that should be abandoned to focus on actual revenue. 50 steps ahead. Man is a genius.