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HTTPS has a lot to do with that. let's encrypt is free, but requires things common users dont have, such as control of a domain, as it is if google can see your

by rolph 3y ago

HTTPS has a lot to do with that. let's encrypt is free, but requires things common users dont have, such as control of a domain, as it is if google can see your stored certificates it could exclude you from a site based on "sites you hang around with"

JohnFen 3y ago
Yeah, HTTPS accelerated it quite a lot, but the trend was already in play before that push.