twitters brand is valuable. the only logical explanation is that musk thinks he will get something even more valuable in return for axing the brand. the strengt

twitters brand is valuable. the only logical explanation is that musk thinks he will get something even more valuable in return for axing the brand. the strength of the brand is exactly why it needs to go. twitters brand is too strong for an identity change into an app that does all kinds of content, banking, identity, etc. the set of services that is offered online is emerging from the primordial soup of the early 2000s and gaining a definitive shape — the wave of the future is all platforms offering the same services on dedicated apps instead of the internet being a hodgepodge of scattered javascript apps. if x can be the first foot in the door of a paradigm change like that, ditching the bird will be an excellent decision. i think the long established pattern of people laughing at musk and then promptly copying him will hold true here.