Even if someone matches the quality, surpasses the features _and_ beats them on price, they also have to contend with a two year lead on the ecosystem (only Ama

Even if someone matches the quality, surpasses the features _and_ beats them on price, they also have to contend with a two year lead on the ecosystem (only Amazon has an advantage here). That's the biggest problem (and so far tablets makers haven't been able to beat the iPad on specs/price either, because of Apples huge cash advantage). When there are so many options, which tablets do you really think will be lost in the noise?