3 ms·

Nothing can top the 2008 Pepsi brand philosophy: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-conten

• pbw 3y ago
  Oh man that's an amazing document!
• tristor 3y ago
  Wow, I want to take classes from whoever authored this document in how to business bullshit. They seem to have mastered it completely.
• HeckFeck 3y ago
  https://m.youtube.com/watch?v=qImHuiYnVQ0 https://m.youtube.com/watch?v=qImHuiYnVQ0 So great it inspired a song.
  • Nathan2055 3y ago
    There's a version of that with video that Neil reuploaded a while back as well: https://www.youtube.com/watch?v=fu3ETgAvQrw https://www.youtube.com/watch?v=fu3ETgAvQrw The corporate PowerPoint visuals just adds so much.
• interroboink 3y ago
  Wow, thanks for that (: It's like someone read about Time Cube for too long and then tried to port that reasoning to the logo redesign.
• kulahan 3y ago
  PEPSI GALAXY Holy crap, to be a fly on the wall in the room when this was presented lol
• andreaja 3y ago
  This is completely incomprehensible and very funny. It's also amusing how different this is to what Twitter has done. It seems incredibly unlikely that any consultants (overpriced or otherwise) were involved in Twitter's rebranding, whereas the Pepsi document seems like outsiders trying very earnestly to deliver to an executive they don't understand.
• s3p 3y ago
  It's been a while since I saw this one. Pepsi universe, lol.
• turquoisevar 3y ago
  That was… breathtaking