From the site's FAQ: "Who should use this service? People who want to stay on good terms with their colleagues without having to log in to LinkedIn." I think t

From the site's FAQ: "Who should use this service? People who want to stay on good terms with their colleagues without having to log in to LinkedIn." I think this pretty much means it is for people who don't really want a linkedin account, but don't want to their coworkers to feel shunned. I don't see much point in this beyond that. If you actually cared about using LinkedIn to build a social graph around yourself, you wouldn't use this, IMO.