5 ms·

The sheer genius of throwing away the brand of one of a handful of companies that has a phrase that has entered common parlance: hoover it up, google it, and t

The sheer genius of throwing away the brand of one of a handful of companies that has a phrase that has entered common parlance: hoover it up, google it, and tweet it. Feels like Musk has caught some of the PriceWaterhouseCoopers 'Introducing Monday' nonsense. At least we could attribute that to the dotcom madness.

pjc50 3y ago
It's the "New Coke" of websites.
- hoosieree 3y ago
  Nothing can top the 2008 Pepsi brand philosophy: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
  - pbw 3y ago
    Oh man that's an amazing document!
  - tristor 3y ago
    Wow, I want to take classes from whoever authored this document in how to business bullshit. They seem to have mastered it completely.
  - HeckFeck 3y ago
    https://m.youtube.com/watch?v=qImHuiYnVQ0 https://m.youtube.com/watch?v=qImHuiYnVQ0 So great it inspired a song.
    - Nathan2055 3y ago
      There's a version of that with video that Neil reuploaded a while back as well: https://www.youtube.com/watch?v=fu3ETgAvQrw https://www.youtube.com/watch?v=fu3ETgAvQrw The corporate PowerPoint visuals just adds so much.
  - interroboink 3y ago
    Wow, thanks for that (: It's like someone read about Time Cube for too long and then tried to port that reasoning to the logo redesign.
  - kulahan 3y ago
    PEPSI GALAXY Holy crap, to be a fly on the wall in the room when this was presented lol
  - andreaja 3y ago
    This is completely incomprehensible and very funny. It's also amusing how different this is to what Twitter has done. It seems incredibly unlikely that any consultants (overpriced or otherwise) were involved in Twitter's rebranding, whereas the Pepsi document seems like outsiders trying very earnestly to deliver to an executive they don't understand.
  - s3p 3y ago
    It's been a while since I saw this one. Pepsi universe, lol.
  - turquoisevar 3y ago
    That was… breathtaking
onlypositive 3y ago
I thought it was pretty clever, we used to tweet about it, now we're just going to x it to another platform.
tamrix 3y ago
What if there were massive economic changes coming in the next 10 years? including gold backed BRICs currency competing with USD. Rise in a cdbc including carbon credit to limit spending and continued inflation globally. Could this be a way to secure a global payment system away from a potential tyrannical alternative? Probably not. But if you were more in the know and were an insane billionaire, you might want to try..
- wwtrv 3y ago
  Ok... why on earth you would try to turn Twitter into a payment system? And what does it have to do with a this new logo anyway?
water-data-dude 3y ago
Or velcro: https://www.youtube.com/watch?v=rRi8LptvFZY https://www.youtube.com/watch?v=rRi8LptvFZY

pjc50 3y ago

It's the "New Coke" of websites.

hoosieree 3y ago
Nothing can top the 2008 Pepsi brand philosophy: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
- pbw 3y ago
  Oh man that's an amazing document!
- tristor 3y ago
  Wow, I want to take classes from whoever authored this document in how to business bullshit. They seem to have mastered it completely.
- HeckFeck 3y ago
  https://m.youtube.com/watch?v=qImHuiYnVQ0 https://m.youtube.com/watch?v=qImHuiYnVQ0 So great it inspired a song.
  - Nathan2055 3y ago
    There's a version of that with video that Neil reuploaded a while back as well: https://www.youtube.com/watch?v=fu3ETgAvQrw https://www.youtube.com/watch?v=fu3ETgAvQrw The corporate PowerPoint visuals just adds so much.
- interroboink 3y ago
  Wow, thanks for that (: It's like someone read about Time Cube for too long and then tried to port that reasoning to the logo redesign.
- kulahan 3y ago
  PEPSI GALAXY Holy crap, to be a fly on the wall in the room when this was presented lol
- andreaja 3y ago
  This is completely incomprehensible and very funny. It's also amusing how different this is to what Twitter has done. It seems incredibly unlikely that any consultants (overpriced or otherwise) were involved in Twitter's rebranding, whereas the Pepsi document seems like outsiders trying very earnestly to deliver to an executive they don't understand.
- s3p 3y ago
  It's been a while since I saw this one. Pepsi universe, lol.
- turquoisevar 3y ago
  That was… breathtaking

onlypositive 3y ago

I thought it was pretty clever, we used to tweet about it, now we're just going to x it to another platform.

tamrix 3y ago

What if there were massive economic changes coming in the next 10 years? including gold backed BRICs currency competing with USD. Rise in a cdbc including carbon credit to limit spending and continued inflation globally. Could this be a way to secure a global payment system away from a potential tyrannical alternative? Probably not. But if you were more in the know and were an insane billionaire, you might want to try..

wwtrv 3y ago
Ok... why on earth you would try to turn Twitter into a payment system? And what does it have to do with a this new logo anyway?

water-data-dude 3y ago

Or velcro: https://www.youtube.com/watch?v=rRi8LptvFZY https://www.youtube.com/watch?v=rRi8LptvFZY