Well, sure, in the long-term everybody's dead. But the point of the article is that perhaps Apple's success with the iPad will be more like their success with t

Well, sure, in the long-term everybody's dead. But the point of the article is that perhaps Apple's success with the iPad will be more like their success with the iPod (market-share domination, 2nd place is only a minor player) than their success with the iPhone (lots of profit but lots of other players are making lots of revenue, at least).