5 ms·
From the legal angle this is bad for a brand. If brand becomes a commonly used name, it can lose its trademark legal protection. https://en.wikipedia.org/wiki/
by moltar 3y ago
From the legal angle this is bad for a brand. If brand becomes a commonly used name, it can lose its trademark legal protection.
https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark
https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
- 3cats-in-a-coat 3y agoIf it becomes a commonly used name for a type of operation. But "googling" and "tweeting" are such weird words, I feel as if they can never become generic, unlike "to xerox", which comes from "xerography". Now... on the other hand... "X" is aaall over the place in brands, in words, in phrases...