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Marketing to the mainstream is a strategy, but it's not the only strategy or necessarily the most successful. Targetting niches and charging higher prices can
by thenomad 15y ago
Marketing to the mainstream is a strategy, but it's not the only strategy or necessarily the most successful.
Targetting niches and charging higher prices can work well too - I know more than a few people making reasonably good money off doing so.
You use the phrase "most people" there. A content creator doesn't care what "most people" will pay for a hypothetical generic product - he or she cares what the audience for his potential product will pay for that product. And that number can be wildly higher or lower depending on the audience and the product.
- ekianjo 15y agoAgree mainstream is only A strategy, but look at all other markets-products-businesses: you won't find many examples where an industry has had tremendous growth while still keeping its price away from the mainstream. Every business that wants to grow can do so by reaching to more clients. Cars became popular when they became cheap enough to buy (Ford T). Computers became popular not because the Apple II was great and expensive, but when the C64 was cheap enough everyone could buy it. I could go on for hours, it's something you find in every industry. Of course, Ferrari, Louis Vuiton, Hermes, all those brands appeal to only a niche of customers. And they are still very profitable. But they won't grow much.