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The only thing Twitter has ever had going for it is its brand. The rebranding is weird and indicative of an obsession on Musk's part, but everyone needs to stop

The only thing Twitter has ever had going for it is its brand. The rebranding is weird and indicative of an obsession on Musk's part, but everyone needs to stop pretending that Twitter was anything more than that brand, which could disappear at any moment. It was a financial black hole propped up by frankly stupid amounts of capital injection, made briefly profitable by the black swan of Trump hysteria. I have yet to hear a plan for Twitter less stupid than the one currently being executed by Musk.

dmix 3y ago
People aren't going to suddenly stop calling it Twitter and tweets. I doubt it will have much impact on marketing. It's most just a domain name and some corporate heading stuff. The only utility and potential confusion is a single letter domain for linking to tweets until people get used to it. But on sfuff like imessage, SERPs etc it pulls in the <title> tag above the domain so it's not the only signal
- netbioserror 3y ago
  If sub-generational slang can come and go in a single-digit number of years, I think the population at large will have little problem forgetting "Twitter" and "tweet" as general terminology. The verb "to google" has stuck around because Google is still around, though I'm sure there's some threshold of time where terminology gets passed down and sticks (velcro, kleenex, etc).
ajmurmann 3y ago
Twitter missed out big time in search. There is so much high-quality content on that platform, yet it's practically undiscoverable. I've way too often spent 15 minutes+ trying to find a tweet I saw at some point. Usually I never find it again. Search is a great save for ad revenue. Leave Twitter as is otherwise, add search and cut opex. Twitter was great for what it was from a user perspective.
- phone8675309 3y ago
  > There is so much high-quality content on that platform, yet it's practically undiscoverable. That problem really must be bad because I don't think I've seen anything of major value on Twitter in my entire time using it.
  - ajmurmann 3y ago
    Your experience on Twitter is very dependent on whom you follow. I've spend a lot of time curating my lists and pruning them even of people who list good content of it comes with too much noise. Edit: Example of the first Tweet thread in my favorite list that's valuable and hard to find elsewhere: https://twitter.com/devonzuegel/status/1683301667733663744?s=20 https://twitter.com/devonzuegel/status/1683301667733663744?s... Edit2: To be clear, I'm not saying Twitter needs better recommendations. Maybe they do, I don't care. I'm explicitly saying search.

dmix 3y ago

People aren't going to suddenly stop calling it Twitter and tweets. I doubt it will have much impact on marketing. It's most just a domain name and some corporate heading stuff. The only utility and potential confusion is a single letter domain for linking to tweets until people get used to it. But on sfuff like imessage, SERPs etc it pulls in the <title> tag above the domain so it's not the only signal

netbioserror 3y ago
If sub-generational slang can come and go in a single-digit number of years, I think the population at large will have little problem forgetting "Twitter" and "tweet" as general terminology. The verb "to google" has stuck around because Google is still around, though I'm sure there's some threshold of time where terminology gets passed down and sticks (velcro, kleenex, etc).

ajmurmann 3y ago

Twitter missed out big time in search. There is so much high-quality content on that platform, yet it's practically undiscoverable. I've way too often spent 15 minutes+ trying to find a tweet I saw at some point. Usually I never find it again. Search is a great save for ad revenue. Leave Twitter as is otherwise, add search and cut opex. Twitter was great for what it was from a user perspective.

phone8675309 3y ago
> There is so much high-quality content on that platform, yet it's practically undiscoverable. That problem really must be bad because I don't think I've seen anything of major value on Twitter in my entire time using it.
- ajmurmann 3y ago
  Your experience on Twitter is very dependent on whom you follow. I've spend a lot of time curating my lists and pruning them even of people who list good content of it comes with too much noise. Edit: Example of the first Tweet thread in my favorite list that's valuable and hard to find elsewhere: https://twitter.com/devonzuegel/status/1683301667733663744?s=20 https://twitter.com/devonzuegel/status/1683301667733663744?s... Edit2: To be clear, I'm not saying Twitter needs better recommendations. Maybe they do, I don't care. I'm explicitly saying search.