The Cloud: Outsource things that are important to you, as an individual, to a company that has so many customers it can only treat them as numbers. They don't

The Cloud: Outsource things that are important to you, as an individual, to a company that has so many customers it can only treat them as numbers. They don't, and can't, offer their service in such a way that the value to the customer is matched by the importance with which it's treated by the service provider. This mismatch is at the core of all these cloud provider shenanigans, because it doesn't scale. Counter example: Steam kept my account unused for a decade as I went through a self imposed gaming exile due to having kids. Had to jump through some hoops to prove it was me due to some old email address that was no longer accessible, but the process worked and everything was still there.