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Are they failing, though? Seems to me like they're doing just fine.[1] And that's an anomaly in the magazine industry. My hypothesis is that the magazines that
by jonnathanson 15y ago
Are they failing, though? Seems to me like they're doing just fine.[1] And that's an anomaly in the magazine industry.
My hypothesis is that the magazines that are failing are the ones who fall into the muddy middle-ground between short-form and long-form. They can't compete with the internet on timeliness, and they can't compete with long-form magazines and journals on substance.
It's also interesting to note that the magazine articles most frequently linked on social media, or even here, seem to come from long-form mags. Of course, monetizing that quality is a challenge in its own right, and presumably you'd need a plan to achieve it before buying a magazine.
[1]I may be wrong here, and if so, I'm happy to stand corrected.
- jonnathanson 15y agoEDIT: Sorry, I realize I misread the word "fall" in your post and saw "fail."